Head of Product Design, Chartboost Marketing & Ad Platform
Global Design System
Built a scalable global design system, unifying teams and streamlining product delivery.
Design Resources: 2
Engineering Resource: 1
Delivery: 5 months
backgroundStartup Culture Post-Acquisition: No Dedicated Design Team
After Zynga’s $250M+ acquisition, Chartboost still operated like a startup with no dedicated design team. Leadership decided to invest in hiring a Head of Product Design to establish a design organization, implement best practices, and elevate the overall design experience
ProblemFragmented Experience
Without a design system, teams face inconsistency, inefficiency, scalability issues, increased costs, and longer time-to-market.
ResearchFoundational Research for a Scalable Design System
I conducted a UI/UX audit, analyzed workflows, and documented collaboration to create a scalable design system.
This system standardized components, streamlined handoffs, and reduced redundancy, with user research and industry best practices ensuring long-term efficiency and consistency.
SolutionDesigned for Scalability
Developed a scalable, component-based design system from scratch, aligning cross-functional teams around a unified visual language.
The system introduced reusable components, streamlined workflows, and ensured consistency across platforms, enabling faster design-to-development handoffs and improved product scalability.
impactAccelerated Product Delivery and Efficiency
Design system reduced product shipping time from 5 months to under 1 quarter.
This led to the launch of one flagship feature and 2-3 improvement features within the same timeframe, driving significant gains in development speed and efficiency
